07
2022
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06
Sinopharm Animal Insurance held a sales prospect meeting in the first half of 2022
On the afternoon of May 31st, Sinopharm Animal Insurance held a sales prospect meeting in the first half of 2022, reviewed and analyzed the market sales work in the first half of 2022, deeply analyzed the current problems and difficulties, and proposed coping strategies. of sales efforts to focus on deployment. All members of the new party committee of Sinopharm Animal Health, all management personnel of the marketing center and heads of relevant functional departments attended the meeting.
Xie Chen, director of the pig seedling business department of Sinopharm Animal Health Marketing Center, and Xu Min, marketing director and technical service director of the marketing center, made special reports on the current market sales work, the situation and problems faced, countermeasures, and sales strategy adjustments.
General Manager Qi Shihua highly affirmed the work ideas and strategy adjustments in the second half of the year put forward in the special report of the Marketing Center, and at the same time put forward a 12-word principle policy for the company's marketing and sales work in the second half of the year: "Find gaps, change quickly, focus on key points, and expand recruitment. ". Qi Shihua pointed out that in the face of the current market situation in which the overall downturn in the aquaculture industry and the general increase in the operating pressure of vaccine production enterprises, we must adhere to "the goal remains unchanged and the task remains unchanged", face the difficulties, analyze the existing problems in depth, and identify the gaps. Clear target measures, strengthen confidence, and quickly adjust to ensure the successful realization of this year's sales goals. He put forward six requirements for the sales work in the second half of the year: firstly, we must pay close attention to group customers and build a solid group customer base; secondly, we must pay close attention to key products and create new market growth on the basis of stabilizing the market share of existing large products. The third is to expand the product line, on the one hand to realize the differentiated customization of existing products to meet the differentiated needs of customers, and on the other hand to focus on creating new products; fourth, to continue Strengthen market promotion and promotion; fifth, provide customers with a full range of precise services and create a three-level technical service system; sixth, formulate differentiated price policies.
Chen Yong, secretary of the party committee and chairman of the board, pointed out that the company's party committee and management team attached great importance to marketing-related work. He asked the company's executives to go deeper into the market and visit customers on the spot, find problems in time, and effectively solve them. At the same time, all departments of the company are required to work closely with "all around the market and all around the customer". Chen Yong emphasized that sales-related assessment work must be implemented in place, and at the same time, risk control must be attached great importance. He hoped that all the cadres and employees of the company will work together and face the difficulties to ensure the successful achievement of the company's business goals in 2022.
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